Zillow + Trulia: Why it reminds us to build more on the Experience!

From the desk of:  Joe Kendall Broker Associate with Right Choice Realty.

Zillow + Trulia: Why it is NOT the End for Agents | Keeping Current Matters

A few weeks ago, Zillow announced the acquisition of Trulia. Today it was stated that the deal has been approved. Some industry experts are predicting the end of the real estate business as we know it. They used words like “checkmate” and “kill shot”. Though we agree that aspects of the industry will be forced to evolve perhaps quicker than they had hoped, we believe this will be an evolution...not a revolution. No one needs to die.

THE EVOLUTION OF EDUCATION AND A REAL EXPERIENCE!

Will companies and agents need to massage the way they do business? We think so. Marc Davison, the co-founder of 1000WATT Consulting, put it best when he explained that Realtors needed to:

“…focus on brand marketing, content marketing, data-driven advertising and other more intelligent means of engaging home-buyers and sellers.”

Sites like Zillow/Trulia give the consumer the dots (data) of real estate. Like Davison, we believe the consumer needs the real estate professional to ‘connect those dots’.

I did not have to go far to find anecdotal evidence proving this hypothesis. Here are some examples.

Here is a story from Massapequa, New York

Five years ago, my older son and his wife bought their first home. They found that home on Zillow and told their agent, "this is the home we'd like to live in”. The agent helped them decide on a target price. She helped them negotiate that price with the seller. She found the industry professionals they needed and coordinated the inspections, the walk-through and the appraisal. She helped them work with an attorney and a mortgage professional.

She was their agent and represented them throughout the entire purchasing process. She made sure that they were confident and comfortable at every stage.

They found the house online; that was the easy part. They needed an agent to help them with the hard part: actually getting the house without headaches or stress. My son and his wife truly believe she was worth every penny of her commission.

Here is a story from South Beach, Miami

Two years ago, my wife and I were thinking about buying a winter residence in South Beach. Every day, my wife searched the listing portals for condos for sale. We got a really good feel for South Beach and even picked out a few buildings we liked. However, even though I have been in the industry for over 30 years, we called a real estate agent who specialized in South Beach.

She explained to us how the fiscal responsibility of each building’s board would impact future “special assessments” (something we hadn’t even considered). She explained how proposed new construction might impact the ocean views of certain properties. She helped us find the perfect spot and guided us through the entire buying process.

The nights my wife and I spend eating dinner on our balcony overlooking the ocean would not have been possible without our agent.

Here is a story from Meadville, Pennsylvania

Just this month, my younger son got his dream job; coaching women’s basketball at the collegiate level. It required him to relocate out of state. He needed a twelve month rental. He searched ZillowTrulia and Craig’s List. He got a feel for the types of units available and the rental costs. But when it came down to it, a local real estate agent named Vic Kress found my son a great place in a sensational building in a perfect location. My son is signing the lease today.

Just the other day, when someone questioned my son on how difficult it was to find a place so far away in such a short period of time, he answered:

“I have a guy down there that is looking out for me.” 

That’s what real estate professionals do. They ‘look out for’ their customers and help them through the process.

BOTTOM LINE

Technology has definitely given consumers easier access to information about the housing industry. But it needs to be put to good use with experience in the market place.

However, I believe that buyers and sellers need more than just information. They need an analysis of how that information impacts their family in how it impacts their lifes, their futures. Every family should feel confident when buying or selling a home. We as real estate Agents must reach out to these families and simply & effectively explain a complex housing market to them.

I believe It's all about the following:

Educating the Client with Knowledge and Bringing a Great Value to Their Experience ! 

This is what will guarantee the Realtor existence, which can not be replaced by Attorneys or a Bank!

I look forward to having coffee and talking about our local real estate market.

Joe

 

 Listing and Selling Southwest Florida Homes, Condos Waterfront & Luxury Homes!

 

 

Joe Kendall BROKER "Broker Joe"

Keller Williams Realty Fort Myers & The Islands,

16 years of experience to offer You!

Fort Myers / Fort Myers Beach / Cape Coral / Bonita Springs / Naples/ Sanibel Island 

Search all the homes for sale located in Southwest Florida here

Phone 239-560-0726

Email BrokerJoe@Me.com  

 

Comment balloon 4 commentsJoe Kendall • February 17 2015 04:46PM
Zillow + Trulia: Why it reminds us to build more on the Experience!
share
From the desk of: Joe Kendall Broker Associate with Right Choice Realty. A few weeks ago, Zillow announced the acquisition of Trulia Today it was stated that the deal has been approved. Some industry experts are predicting the end of the real… more
Fort Myers Florida Time To Get Your Egg Nest Growing!
share
From the desk of : Joe Kendall Broker Associate with Shore Line Realty Many people believed that when the housing market crashed, so too would the desire of American’s to own a home again. Many reports have shown that, especially among younger… more
Joe Kendall Broker Associate, Shore Line Realty. Years of Experience
share
Learn a litlle about my real estate career over the last 15 years. *My Home Buyers benefit from over 14 years of experience in contract negotiating, reviewing home inspections, title polices, deeds, checking surveys and reviewing all closing… more
Fort Myers FLA. Consumer Confidence at Highest Level in Over a Decade
share
From the Desk of Joe Kendall Broker Associate with Shore Line Realty. Two recently released reports reveal that the American public is starting to feel much better about the U. S. economy. The University of Michigan’s Surveys of Consumers showed… more
Fort Myers FLA. Net Worth: A Homeowner’s is 36x Greater Than A Renter!
share
From the desk of Joe Kendall Broker Associate with Shore Line Realty. Over the last 6 years, homeownership has lost some of its allure as a financial investment. As homeowners suffered through the housing bust, more and more began to question… more
Fort Myers Florida * The difference of a home cost verse price
share
From the desk of Joe Kendall Broker Associate with Shore Line Realty, As a seller, you will be most concerned about ‘short term price’ – where home values are headed over the next six months. As either a first time or repeat buyer, you must not… more
Cape Coral Florida. 5 Reasons You Shouldn’t For Sale By Owner!
share
Some homeowners consider trying to sell their home on their own, known in the industry as a For Sale by Owner (FSBO). There are several reasons this might not be a good idea for the vast majority of sellers. Here are five reasons: 1. There Are… more
Cape Coral Florida. Did Your Home Sell? Correct Pricing Saves Money!
share
From the Desk of Joe Kendall Broker Associate with Shore Line Realty There are some homeowners that have been waiting for months to get a price they hoped for when they originally listed their house for sale. The only thing they might want to… more
Fort Myers Florida. Amazing Gated Communities. My Top 3 of 2015
share
I have been selling the finest gated communities in southwest florida for over 10 years! We look forward to answering any of your questions of any one of these fine communities. Paseo :: Fort Myers, Florida, USA &… more
Lehigh Acres Florida. Are you a First Time Homebuyer? Why Not?
share
110 Jefferson Ave, Lehigh Acres Florida. For Sale! 3 Bedrooms, 2 Bathrooms, 1/2 acre, 3 Car Garage, Pool and so much more! There are many people sitting on the sidelines trying to decide if they should… more
The Two Things You Don’t Need to Hear from Your Listing Agent
share
You’ve decided to sell your house. You begin to interview potential real estate agents to help you through the process. You need someone you trust enough to: Set the market value on possibly the largest asset your family owns.. more
Lehigh Acres Florida. The REAL Reasons Americans Buy a Home
share
110 Jefferson Ave, Lehigh Acres Florida. For Sale! 3 Bedroom, 2 Baths, 3 Car Garage, Pool, 1/2 Acre Lot, Lots of Upgrades .. more
Fort Myers Florida. Everyone Seems To Think Now Is The Time to Buy!
share
From the desk of Joe Kendall Broker Associate with Right Choice Realty. There are many people deciding on whether to sign a new lease on a rental property or take the dive into homeownership. Every situation is different… more
Cape Coral Florida. Don’t Wait! Move Up To The House You Always Wanted
share
14072 GROSSE POINT LN FORT MYERS, FL 33919 For Sale. Now is the time to Buy! 14072 GROSSE POINT LN FORT MYERS, FL 33919 Now that the housing market has stabilized, more and more homeowners are considering moving up to the home they have… more
Don’t Wait! Move Up To The House You Always Wanted
share
Awesome Florida Pool Home For Sale! 1325 NE 13th Ave, Cape Coral Florida 33909 Now that the housing market has stabilized, more and more homeowners are considering moving up to the home they have always dreamed of. In most… more
Top 5 Reasons to work with a Real Estate Professional
share
Whether you are buying or selling a home, it can be quite an adventurous journey. You need an experienced Real Estate Professional to lead you to your ultimate goal. In this world of instant gratification and internet searches, many sellers… more
Why have Interest rates dropped in January 2015
share
3514 Malagrotta Circle. Cape Coral Florida 33909 The headlines agree mortgage interest rates have dropped substantially below initial projections. Many who are considering purchasing a home, or moving up to their dream… more
Cape Coral Florida. South Florida Foreclosures.
share
Southwest Florida Gulf Access Waterfront Foreclosures! Awesome Opertunity 3 Bedroom, 2 bath Pool Home with over 4, 000 sq ft. under aic and 6, 400 total under trust! Email BrokerJoe@me. com for more informatiom. #capecoral #fortmyers #naples… more
Cape Coral Florida, Homes, Condos * JoeSellsCapeCoralHomes. com
share
more
Cape Coral Florida 33914 * JoeSellsCapeCoralHomes. com
share
more